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Walking down the street with the new Sidekick 3 in hand, surfing the web, IMing friends and rocking out to tunes as you go—that's the epitome of cool, as envisioned by Publicis West and The Barbarian Group's microsite for the launch of T-Mobile's all-purpose phone. Playing off the idea that your Sidekick 3 is the center of your social life, the site allows visitors to explore the phone's numerous features by strolling down a lively virtual street teeming with all sorts of animated surprises. Fantastically illustrated by the quartet of British graphic artists known as I Love Dust, the fully interactive environment is populated by hip pedestrians who show you all the cool things your Sidekick can do for you.