As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Starting at 10:00 am on November 21, David Blaine will once again attempt to wriggle his way out of an impossible-to-escape confinement—but this time, it's for a worthy cause. Target and BBDO/N.Y. are organizing the stunt, in which the magician/performer is strapped to a spinning three-ringed gyroscope 40 feet above Times Square in New York City, to benefit The Salvation Army and 100 needy children and families. If Blaine can bust loose in time for Target's 2-Day Thanksgiving Sale starting on November 24—websurfers can check a countdown clock, download a widget and watch webcam footage of the escape-in-progress at an Atmosphere BBDO-designed site—the kids get a holiday shopping spree at Target.