As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
For all of you having trouble staying awake at your desks, DDB Brasil's web game for Brazilian telecom company Telefonica provides an amusing wake-up call. By shouting into your computer's microphone or clicking your mouse, players have to keep Oscar—an office worker on the edge of exhaustion after staying up all night to save on internet rates—from pitching forward onto his keyboard or falling backwards out of his chair. It's all in an effort to promote Telefonica's "Internet Ilimitada," a new flat rate plan for internet access—with the nifty side benefit of keeping your face from hitting your own keyboard.