Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tiger Beer Unravels Cinematic Secret

Published on .

Tiger Beer
Tiger Beer "Unravel The Secret"
Add mystery, intrigue and cinematic production values to the list of ingredients for Tiger Beer, the Singapore beer brand that's unraveling its secret history in the form of four online films. Created by Leo Burnett Singapore, the immersive storyline can be found on a stylish website that reveals the existence of a secret society entrusted with guarding the Tiger secret. The Indiana Jones-esque film series traces the beer's rise to international prominence, with each installment corresponding to a major award won over the past 100 years.
Most Popular
In this article: