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Toyota Keeps On Trucking with Tundra

Published on .

Toyota "Tundra Experience"
Recognizing that true truckers are a utilitarian bunch, Saatchi & Saatchi/L.A. placed a premium on function over flash in designing the website for the redesigned Toyota Tundra pickup. And by "flash," we mean unnecessary prettiness, not Flash video—they used plenty of that. The "Tundra Experience" site's refreshingly simple navigation directs visitors to one of four different locations—the river, the job site, the quarry and the ranch—each featuring a lengthy video of the Tundra in action. During each video, viewers are given the option to branch off and watch shorter videos or 3D animations that explore a specific feature of the truck, before resuming with the main video.
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