×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tribal DDB Pitches Mountain Dew's Pitch Black

Published on .

Afraid of the dark?
In support of Mountain Dew's latest limited-run flavor, "Pitch Black" -- which mixes the taste of black grape into the MD formula -- Tribal DDB/Dallas has launched a microsite in the form of an online haunted house. The beverage, which will be available through Halloween, is being promoted with a horror-themed cinema trailer, and the site brings the same idea to the web. Armed with nothing but a virtual flashlight -- which only allows you to see part of the digital environment at any given time -- users are invited inside to search for such promotional staples as branded wallpaper and a Flash-based game called "Terror in the Woods" -- a first-person number seemingly inspired by The Blair Witch Project.
In this article:
Most Popular