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After shocking viewers with his electrolarynx-aided serenade in the Truth spot "Singing Cowboy," the voiceless former smoker has ridden back into town astride his very own microsite. Visitors can watch a video documenting the sad history of the Singing Cowboy's road to laryngectomy, followed by an educational animation that illustrates exactly what happens when doctors puncture your throat. Still not subtle enough for you? There's also the Laryngect-o-gram, a text-to-speech message generator that can be used to send your cigarette-loving friends a monotone wake-up call.