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UPS Writes on White(board)
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Add "writing personal messages on a digital whiteboard with a virtual marker" to the list of things brown can do for you. That's the gist of the online component of the latest UPS campaign from The Martin Agency, starring the actual agency creative director Andy Azula (who was filmed by the creative team merely to illustrate the concept, only to have his performance beat out over 500 hopefuls in a casting call for the role). The entire UPS website has been redesigned around the whiteboard theme, the highlight being an innovative message generator created by IQ Interactive—once visitors type in their message, Andy puts his trusty marker to work to physically write your message out across the board. Impressive handwriting, too...