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USA Network Develops New Characters
Published on .
Characters are welcome at USA Network—and not just the fictional kind. As an extension of its "Characters Welcome" tag, the network is inviting its real-life viewers to show off their unique personalities at ShowUsYourCharacter.com, an online social networking community created by L.A.-based interactive design firm Hello Design. Members can record webcam videos of themselves doing what they do best, and upload them along with photos and detailed character profiles. Each character becomes part of a pixilated map of the United States, depicting every single member of the ShowUsYourCharacter community. There's even a contest to find the most unique character in America, with the winner snagging a role in a USA Network TV spot and an exclusive online series based on their distinctive personality.