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Life deserves a soundtrack—which is exactly what Verizon Wireless' V Cast Music service provides. And to show off the benefits of having your favorite songs at your beck and call, agency McCann and production company V3 Anonymous Content teamed up to create a series of online videos that follow the "choose your own adventure" model. To get to the end of each video, viewers make the call by choosing from among three different songs, each one leading to an alternate ending that's appropriate to their anthem of choice.