×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Virgin Mobile Enlightens Parents

Published on .

Virgin Mobile "Enlightenment Kit"
In the continuing cell phone war of teens vs. parents, Virgin Mobile is helping the kids fight the good fight, providing the Enlightenment Kit. The kit contains such persuasion tools as Power Point presentations, stickers, posters, iron-on t-shirt graphics and pre-written e-mails. According to the agency, "The site will continue to be updated with more complex and creative sales solutions until even the toughest parent is sold."
In this article:
Most Popular