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British web-surfers are getting pumped up about the totally buff phones of Virgin Mobile, thanks to the totally buff ladies of the Super Buff website. Created by Rainey Kelly Campbell Roalfe/Y&R and London-based animation and interactive shop 12foot6, the muscle-bound site features a body-building grandma named Miss Super Buff who flexes her guns and struts her stuff in a hilarious—and disturbing—video. Rounding out the site is a series of animated shorts starring bickering body-builders Flo and Jo.