×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Visa Gets To Know Its Metaphors

Published on .

Visa
Visa "Know the Metaphors"
Unless you're a credit card identity thief—or an opposing linebacker—you don't have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive linemen who moonlight as metaphors for the Visa card's robust security features. And to prove just how helpful the athletic metaphors are, interactive agency AKQA tackled the online extension of the original TV spot that introduced them, creating the "Know the Metaphors" website. Visitors can click on the cartoony caricatures of each player to access an animated video that illustrates how the friendly footballers work tirelessly to thwart credit card criminals, ensuring that every cardholder is surrounded in a pocket of protection. Eat your heart out, Tom Brady.
Most Popular
In this article: