Vodafone Offers Up the Ride of a Lifetime

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Vodafone "Mayfly"
Like the mayfly in its newest spot from Bartle Boble Hegarty/London, Vodafone wants you to live every day to its fullest. To sweeten the pot, the British telecommunications giant is offering up a trip to Italy for a ride around the Fiorano Race Track in a Ferrari Granturismo—with Michael Schumacher as your chaffeur—as part of a contest at www.vodafonemayfly.co.uk/. Visitors create their own mayfly with a message that explains how they make the most of each day, and gain inspiration from reading the messages of fellow mayflies.
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