Vodafone Tops Annual Awards Tally

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Vodafone "Future"
Discover "Paddleball"
Mitsubishi "I-Shake-U"
Vodafone's online "Future" campaign from Swedish agency North Kingdom was the most honored interactive campaign of the year, according to Creativity's annual accounting of who won what at the season's major awards shows. The campaign, which won multiple Golds at the One Show and Cannes, allows users to navigate through a vision of the wireless future that's filled with interesting gadgets. This year's Cannes Grand Prix-winning website from NEC, "The Ecotonoha Project," was the second most honored campaign of the year, while the Nike "ID" website from R/GA, New York; Burger King's "Subservient Chicken" site from Crispin Porter + Bogusky; and a rich media banner campaign for Discover from Goodby Silverstein & Parners rounded out the top five.

R/GA was by far the winningest interactive agency of the season, with three Nike sites among the top ten medal winners. In additon to "ID," "Hooptown" and "Nike Lab" likewise made the list. Boston interactive shop The Barbarian Group also made a strong showing via its work on both BK's "Subservient Chicken" and Goodby's Discover campaign.

Other campaigns that made the top ten (14 made the cut, thanks to ties) include Levi's "Reborn" website from OgilvyOne Worldwide/Singapore; Nike's Grand Prix-winning "San Silverstre Vallecana" campaign from DoubleYou/Barcelona; Volvo's "The Inside Story" site from Forsman & Bogenfors in Gothenberg, Sweden; a site for Acht Frankfurt Digital Solutions by Scholz & Volkmer/Wiesbaden; the disorienting i-shake-u.com site for Mitsubishi from Dentsu/Tokyo; and Tribal DDB/London's site for the Volkswagen Phaeton. The annual tally of award winners appears in the August issue of Creativity. You can view these and other winning campaigns in the Creativity gallery, AdCritic's monthly web companion to the magazine

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