Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Volkswagen Lets You Pimp Your Auto

Published on .

Volkswagen "VW Features"
Looking to get behind the wheel of a brand new Volkswagen? No need to head to the local dealership. Visitors to the "VW Features" website can customize a GTI MkV to their very own specifications, from the color to the transmission type to the leather seats. Once your auto has been sufficiently pimped, you can take your new dream car out for a virtual test drive—or to be more precise, an interactive video (co-starring the statuesque blonde engineer Helga from the V-Dub TV spots) that's been personalized based on the features you've equipped on your GTI.
Most Popular
In this article: