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Volvo Launches a Virtual Gothenburg
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Volvo "The Heart of Volvo"
Swedish agency Forsman & Bodenfors provides the next best thing to a trip to Gothenburg with a new microsite that introduces users to "The Heart of Volvo." In fact, the entire site is staged like a vacation. It begins as your plane lands in Sweden, where you're invited to travel around and drop in on key Volvo facilities and personnel, including the carmaker's test track and the offices of CEO Hans-Olov Olsson.