Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Washington's Lottery Scratches Holiday Itch with Mr. Winbig

Published on .

Washingtons Lottery
Washingtons Lottery "Give the Gift of Scratch"
Mr. Winbig, the goofy animated spokesman who promotes scratch-and-win lottery games in Publicis/Seattle's TV campaign for Washington's Lottery, has brought his grating voice and overabundant enthusiasm for the holidays to the web. Visitors to his website are treated to a series of head-scratching holiday tips that encourage them to "Give the Gift of Scratch," as well as an interactive gift-rating tool and a mindlessly entertaining sing-along feature that proves beyond a shadow of the doubt that Mr. Winbig suffers from attention-deficit disorder. Not to mention an extraordinarily low IQ.
Most Popular
In this article: