Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Weather Channel Braces For Disaster

Published on .

The Weather Channel
The Weather Channel "What If?"
The U.S.'s biggest cities are at the mercy of Mother Nature in The Weather Channel's new disaster series, It Could Happen Tomorrow. And to give viewers a preemptive glimpse at the destructive potential of natural disasters on cities like New York, San Francisco and Dallas, IQ Interactive created a rich media microsite centered on a U.S. map. By clicking on flashing icons at various locations around the country, visitors can access interactive cityscapes embedded with video clips that detail the scary consequences of hurricanes, earthquakes and tornadoes—and what's being done to protect our metropolises.
Most Popular
In this article: