Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wendy's: It's Good to Be Square

Published on .

Wendy's "Followers"
Wendy's has taken its new animated spokesman -- the "Smart Square," inspired by the chain's square burgers -- online with a dedicated site at goodtobesquare.com. There, visitors can view an extended spot featuring the character -- created by McCann-Erickson/N.Y. and Hornet Inc.'s Aaron Stewart -- as he assists helpless circle characters with their problems. Users can also download a collection of "beadicons," a set of emoticons based on the characters.
Most Popular
In this article: