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Wendy's: It's Good to Be Square

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Wendy's "Followers"
Wendy's has taken its new animated spokesman -- the "Smart Square," inspired by the chain's square burgers -- online with a dedicated site at goodtobesquare.com. There, visitors can view an extended spot featuring the character -- created by McCann-Erickson/N.Y. and Hornet Inc.'s Aaron Stewart -- as he assists helpless circle characters with their problems. Users can also download a collection of "beadicons," a set of emoticons based on the characters.
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