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Yakima Sings an Outdoor Tune

Published on .

Yakima "Yakimagrams"
On behalf of car rack manufacturer Yakima, Campfire Dusty is extending a personal invitation to leave your stuffy office and experience the natural beauty of the great outdoors—an invitation that arrives in your inbox in the form of a customized singing telegram courtesy of Philadelphia-based agency Stick and Move. Users can create a Yakimagram for a friend by providing a few details about the recipient and sending it along. Those details are then inserted into a video of the erstwhile outdoorsman strumming his guitar and crooning one of four campfire tunes as a bevy of woodland creatures dance in the background.
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