CRMC 2012: The Premier Event for Retail Marketing & CRM Executives

Big In Print

• Hard Time: Liquor Advertising Pours Into TV
• Obama, Romney Unlikely to Engage in Gay-Marriage Ad Battle
• YouTube's Video Views Are Falling -- By Design
• Jann Wenner: Why We're Putting Us Weekly on the IPad
• Where to Look for Upfront Week's Biggest Events

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Creativity Picks

Hellmann's Turns Receipt Into Recipe Using the Groceries You Just Bought

Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than sandwiches.

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