The Made in NY Media Center

by IFP Debuts Transmedia Workshop and Seminar with Starlight Runner Entertainment

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The 101 Workshop and Seminar will offer a training ground for professionals in film, television, gaming, business, media & advertising, tech and more to develop next-generation franchise production technique

WHAT: The Made in NY Media Center by IFP is kicking off its first transmedia educational series with a two-week workshop and one-day seminar created by leading transmedia production company, Starlight Runner Entertainment and its CEO Jeff Gomez. Exclusive to the media center, and presented for the first time in the United States, the curriculum will educate entrepreneurs, writers, industry professionals and students about the vanguard process of conveying messaging, themes and storylines to a mass audience through the strategic use of media platforms and product lines.


  • Transmedia Storytelling in Theory and Practice 101 Workshop
  • Presented by Starlight Runner Transmedia Producer, Caitlin Burns
  • December 10, 12, 17 and 19, 2013
  • 7 – 10PM


  • Made In NY Media Center by IFP
  • 30 John Street (between Jay Street and Pearl St)
  • Brooklyn, NY 11201

WHO: The Made in NY Media Center by IFP located in Dumbo Brooklyn is where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. The Media Center brings together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation and is dedicated to defining and championing the future of digital storytelling. By fostering talent, it creates new business opportunities, and position both the Center and New York City as lively epicenters at the forefront of storytelling and innovation.

Starlight Runner Entertainment, Inc. is the world's leading creator and producer of highly successful transmedia franchises, maximizing the value of intellectual properties, consumer brands and socio-political themes by preparing them for extension across multiple media platforms. Starlight Runner works with Hollywood studios, video game developers and major brand owners to incubate, develop and produce compelling corporate and brand narratives, and rich story worlds that quickly reach blockbuster status. Founded in 2000 by Jeff Gomez and Mark Pensavalle, the company's clients include Sony Pictures Entertainment (Men in Black 3, The Amazing Spider-Man), The Coca-Cola Company (Happiness Factory), 20th Century Fox (James Cameron's Avatar), Microsoft (Halo), The Walt Disney Company (Pirates of the Caribbean, Tron Legacy), and Pepperidge Farms (Goldfish). Starlight Runner is now developing and co-producing all-new intellectual properties designed to leverage all forms of digital and traditional media.

Event Details

Thursday, December 19, 2013

30 John Street
Brooklyn, NY
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