Today's consumers are increasingly on the go, regularly shifting between desktop, mobile, and tablets while shopping for products and services. In 2014, adults in the US will purchase over $100B in sales directly through mobile devices. Marketing executives everywhere are asking the same question: "How can I keep up and remain relevant with a constantly shifting consumer?"
In this webinar, CMO of AdRoll Adam Berke will showcase current challenges and best practices for running cross-platform, cross-device campaigns:
- Challenges with targeting users on mobile
- Apps vs the mobile web: understanding mobile environments
- How to scale cross-device campaigns on Facebook and Twitter
Different behaviors and ad strategies on mobile web vs. desktop web