We've all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.
But how much of the opportunity is truly being capitalized? Join Aaron Fetters, Director of Analytics and Insights at The Kellogg Company, for a discussion on the study's findings, and:
- Why brands and marketers incorporate programmatic into their media buys
- The essentials marketers need to know for success in a programmatic world
- How the industry must evolve to realize the promise of programmatic