The introduction of the iPhone 6 and 6+ from Apple and the continued growth of the Samsung Galaxy is changing the landscape of how consumers are viewing. And that changed behavior will lead the charge in mobile eCommerce, smartphone browsing habits, and online video consumption.
On Thanksgiving, Adobe Digital Index found that mobile (both tablet and smartphone) had a 29% share of online revenue. That share will only continue to grow as the mobile experience improves and people begin to shop more frequently from smartphones as they do from their tablets.
Prior to Apple launching the iPhone 6 and 6+, the browsing share of website visits by phone size, as tracked by Adobe Digital Index, showed that browsing share from larger screen devices (>4 inches) was already on the rise, while smaller screen devices (<4 inches) was on the decline. The introduction of the larger screen Apple devices will only continue to increase this trend.
When looking at online video consumption, view rates (video starts/visits) of online videos was higher on larger screen devices, like the Samsung Galaxy Note and S5, then it was on the iPhone, prior to the release of the iPhone 6/6+. As the screens of our smartphones get bigger, we will continue to consume more video.
Prior to the release of the iPhone 6/6+, smartphones and tablets contributed the same share of online video starts. As more of these large screen devices are introduced into the market, this should shift more in favor of smartphones for video consumption.
The influx of these devices is upon us, the iPhone 6/6+ and Samsung Galaxy S5 both made the top ten list of mentioned video viewing devices during the holiday shopping season.
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