TBWA/Chiat/Day hasn't disappointed when it comes to Apple and now, its iPod extension. Bravo as well to music video maven Dave Meyers, who captures against bold vibrant hues, sexy sillhouetted bods swerving along with their bright white iPods, making for visuals as catchy as the accompanying ear candy from Jet and The Black Eyed Peas. The crisp graphic images distill the product down to its fun and chic essence, while expanding on the unique design cool that Apple upholds best. They also easily make for enjoyable repeat watchings, maybe even some groove shaking of your own.
Agency: TBWA/Chiat/Day/NY Worldwide CD: Lee Clow CDs: Duncan Milner, Eric Grunbaum CW: Tom Kraemer AD: Susan Alinsangan Agency Producer: Cheryl Childers Director: Dave Meyersfirstname.lastname@example.org DP: Gary Waller Editors: Glenn Martin, Chris Davis /Nomad and Outpost Digital Music: "Are You Gonna Be My Girl?"/Jet; "Hey Mama"/The Black Eyed Peas