CAMPAIGN: Budweiser

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The "Real Men of Genius" campaign, which sings the praises of under-celebrated heroes, aired on TV in Europe long before it did in the States, where it's better known as a multi-award-winning radio series. Here, the likes of Mr. Footlong Hotdog Inventor and Mr. Really Bad Toupee Wearer, even the bombastic crooning of Dave Bickler, lead singer of '80s rock gods Survivor, are no longer left to our imaginations, and the humor, not surprisingly, remains intact, especially given the medley of groovy head carpets and extra-long weiners we get to feast our eyes on.

Agency: DDB/Chicago CCO: Bob Scarpelli GCD: John Immesoete CDs: Mark Gross, Bill Cimino CWs: Bob Winter, John Immesoete Group Executive Producer: Greg Popp ("Hotdog") Director: Kuntz & Maguire/ Propaganda EP: Colin Hickson Editor: David Hicks/School ("Toupee") Director: Tom Schiller/ Coppos Films EP: Michael Appel Editor: David Baxter/Panic & Bob

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