CAMPAIGN: Citi

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One of the year's freshest campaigns pairs incongruent V.O.'s and bodies to illustrate the risks of identity theft. Unknowing folks sound and act as if possessed by spendthrift plastic poachers, as in "Outfit, in which a disheveled Al Bundy-type giggles and slurs in Valley Girl-speak, "$1500 for a leather bustier? I didn't care! It lifts and separates!"

Agency: Fallon/Minneapolis ECD: David Lubars GCDs: Steven Driggs, John Matejczyk CW: Ryan Peck ADs: Steven Driggs, Steve Sage EP: Rob van de Weteringe Buys Director: Kevin Thomas/Thomas Thomas Films DP: Bob Hughes Editor: Andre Betz/Bug Editorial Music: Human

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