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CAMPAIGN: Fedex

Published on .

Fedex is the thinking man's express delivery service, at least when it comes to the comedy. The "Relax, It's Fedex" rebranding departs from the previous Mamet-inspired series but remains as smart as ever, showing you don't have to be a genius to have the company work for you. In fact Fedex makes things so easy, almost to a fault. Via the astute direction of Frank Todaro, a hirsute man gets irate over his shipment, which unexpectedly comes on time in the middle of a "complicated exfoliation." Mailroom workers go all thespian on each other in the hopes of creating the shipping drama that reliable old Fedex seems to have obliterated: "What if I get a nasty papercut?" asks one. "Then you'll be doomed! " bellows his cohort.

Agency: BBDO/New York CCO: Ted Sann ECD: Gerry Graf CWs: Peter Smith, Adam Goldstein, Scott Kaplan, David Johnson, Scott Vitrone, Gerry Graf ADs: Mike Gambino, Joel Rodriguez, John Leu, Gerry Graf, Ian Reichenthal Agency Producers: Elise Greiche, Alexandra Sterlin Director: Frank Todaro/@radical.media Editors: Jun Diaz, Ian MacKenzie/MacKenzie Cutler

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