CAMPAIGN: Ikea

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We can't say we really miss that mysterious Swede from "Lamp," especially since his departure made way for some of this year's most eye-catching treats. In "Pony" a living room segues from look to look according to ascending budgets via totally clutter-busting effects. Others do the same, albeit through a mysterious crew of Dieter-like dudes who swiftly make over various rooms. The spots introduced to US commercials the quirky sensibilities of design-savvy crew StyleWar, yet another addition to the ever-burgeoning camp of innovative Swedish collectives.

Agency: Crispin Porter & Bogusky/Miami ECD: Alex Bogusky CD: Paul Keister ("Pony") CW: Bob Cianfrone ("Family Room"/"Bedroom") ACD/CW: Steve O'Connell AD: John Parker Agency Producer: David Rolfe Director: StyleWar/Smuggler EP: Patrick Milling Smith Producer: Greg Cundiff Editor: Filip Engstrom/Nostromo Effects: Swiss/Stockholm Audio Post: Houseworks/ Stockholm Sound Design: Ohm/NY Music: Human/NY

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