Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CAMPAIGN: Miller High Life

Published on .

As other brewers assume all manner of unbecoming poses in efforts to get with the cool kids, the Miller High Life campaign keeps on keeping its pants on and is, as a result, cooler than just about any work out there. Building on the splendid legacy built by Wieden and Errol Morris, these spots manage to update the High Life oeuvre without wrecking its essential charm. "Flamz" produces possibly one of the best lines of copy this year, as the salty Highlife man watches a rube unloading fake firelogs from his truck, and Doug Jeffers' classic voiceover weighs in with the question: "America, is that really you?"

Agency: Wieden & Kennedy/Portland CW: Brant Mau AD: Jeff Williams CDs: Susan Hoffman, Roger Camp Producer: Jeff Selis Director: Errol Morris/@ radical.media Editor: Angus Wall/Rock Paper Scissors

Most Popular
In this article: