Microsoft Xbox "Ear Tennis"

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A Chinese national sports hero engages in Rocky-like training and gets country-wide praise for his Wimbledon-worthy finesse in swatting ping pong balls with his paddle-shaped ears. He's documented so well you might believe that there really does exist such an oddly endowed player, as well as his accompanying fanbase. Turns out, it's all fabricated and shot by up-and-coming directing duo Lionel Goldstein. We don't know if the hero will ever make it to the Olympics, but the spot did earn gold at Cannes.

Agency:BBH/London CD/CW: Adam Chiappe CD/AD: Matthew Saunby Agency Producer: Veronica Alkon Director: Lionel Goldstein/Czar Producers: James Studholme, Ellen De Waele Effects: Framestore CFC

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