Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike "The Great Return"

Published on .

Nike gets techni-funked up in this intriguing commercial for its apparel line. Director Rupert Sanders used a complex makeshift camera rig to capture the hero footballer from all sorts of funky angles, making it feel like the POV is being controlled by the big gamer in the sky. Although the spot didn't get much airplay, it illustrated the "Made to Move" tag in a riveting, clutter-busting way.

Agency: Wieden & Kennedy/Portland CD: Hal Curtis CW: Mike Byrne AD: Monica Taylor Agency Producer: Andrew Loevenguth Director: Rupert Sanders/Omaha Pictures Editor: Neil Smith/Whitehouse Music: Clint Mansell

Most Popular
In this article: