Again, Target expertly manages to showcase a panoply of its brand offerings within a single spot without mindless litanizing. This time, Kirshenbaum Bond & Partners shifts the client from its design-minded sensibilities and organizes what appears to be a spokescharacter family reunion at a SuperTarget, via the skills of live action director Albert Hughes and animation talent Pete Candeland of Passion Pictures (perhaps best known for those ultra-hip animated videos for all-cartoon band Gorillaz). Amazingly, it's pulled off without a hitch, the icons looking and acting not like poor re-interpretations, but the real thing. Of course they're not real, but you know what we mean.
Agency: Kirshenbaum Bond & Partners ECD: Logan Wilmont CD: Wayne Best CW: Adam Alshin AD: Megan Skelly Agency Producer: Randy Cohen Director: Albert Hughes/Tate & Partners EP: Susan Kirson Producer: Page Seidel Animation Director: Pete Candeland/Passion Pictures