Best Visuals/Effects

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Playstation 2 "Mountain"

The Mill creates mass hysteria, literally a CG mountain of people, using an appropriately named beta software known as "Massive," which can generate crowds of individuals who move unpredictably on their own.

Agency: TBWA/London CD: Trevor Beattie CW: Paula Marcantonio AD: Tony McTear Director: Frank Budgen/Gorgeous Effects: The Mill/London Song: "Get on Board, Lil' Children"/Shirley Temple

Johnnie Walker "Fish"

Thanks to some cool shoaling CG software, as well as some expertly built rigs, humans literally swim like fish in this stunning beaut for Johnnie Walker.

Agency: BBH/London CW: Clive Pickering AD: Neil Dawson Agency Producer: Amy Sugdon Director: Daniel Kleinman/Spectre, London Producer: Johnnie Frankel Effects: Framestore CFC

Sony PS2 "Consequences"

The Orphanage and SonyPS2 take us on an ultra-flickery time warp backwards 200 years, showing a house and its landscape morph from time-weathered dilapidation to just-built freshness, back to even before the residence's tree was merely a seed in the ground.

Agency: TBWA/Chiat/Day/LA CDs: Jerry Gentile, Eric Moe CW: Doug James AD: Chuck Monn Agency Producer: Eric Voegele Director: Stu Maschwitz/The Orphanage Effects: The Orphanage DP: Kristian Kachikas Editor: Ian McCarney/The Orphanage Sound Design: Mit Out Sound

Nike "Gamebreakers"

David Fincher and Digital Domain tag team to create this entirely CG gridiron game, to ultra-dazzling video-game like effect.

Agency: Wieden & Kennedy/Portland CDs: Hal Curtis, Mike Byrne CW: Derek Barnes AD: Ryan O'Rourke Agency Producer: Jeff Selis Director: David Fincher/Anonymous Content DP: Claudio Miranda EPs: Dave Morrison, Cean Chaffin Producer: Robin Buxton Animation/Effects: Digital Domain VFX EP: Ed Ulbrich VFX Producer: Mike Pardee VFX Supervisor: Eric Barba CG Supervisor: Richard Morton Animation Supervisor: Walt Hyneman Sound Designer: Ren Klyce/Mit Out Sound

Toyota "Power to Move Forward"

People move literally at a standstill, in this spot which cleverly isolates the Toyota Prius' enironmentally progressive qualities.

Agency: Saatchi & Saatchi/LA CCO: Steve Rabosky ACD: Max Godsil ACD/AD: Greg Braun Senior Producer: Richard Bendetti Director: Tarsem/@ DP: Paul Laufer Editors: Robert Duffy, Michael Heldman/Spotwelders Effects: Sea Level/Venice Music: Asche & Spencer

Xelibri "Beauty for Sale" and "Face of Future"

Xelibri and Mother introduce a dazzlingly whacked futurama via this pair of spots, one featuring a world populated by identically mugged citizens and another that strolls onto the catwalk of tomorrow, where fatties bust out of ultra-perfect skins, later to be secured sexily back in by duct tape.

Client: Xelibri Agency: Mother, London ("Face of Future") Director: Traktor/Partizan DP: Tim Maurice-Jones Effects: Moving Picture Company Editor: Rick Russell/Final Cut ("Beauty for Sale") Director: David Fincher/Anonymous Editor: Angus Wall/Rock Paper Scissors Effects: Digital Domain Music: "Strict Machine"/ Goldfrapp Sound Design: Mit Out Sound

Honda Element "Purpose"

In this all-CG spot Lego-like pieces fall miraculously into place to form the Honda Element, every part of which has a purpose.

Client: Honda Agency: Rubin Postaer & Associates CDs: David Smith, Joe Baratelli CW: Camille Csze AD: Nathan Crow Agency Producer: Julie Dolson Director: Roman Coppola/Directors Bureau Editor: Ben Longland/Rock Paper Scissors Effects: Sway Studios, A52 Music: Rob Lopez/Hum

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