The ACLU got hip via a new print campaign based around unusual American flag imagery. "It's all part of a larger effort to grab attention and brand the ACLU," says Andrew Janson, CD at N.Y./L.A. shop Benenson Janson. "This modern, 'fashiony' style may be quite unique to advocacy, but it's in tune with how, for instance, Target or Coke is marketed." The Photoshop tongue job "plays to the old Rolling Stones logo a little, and it has a slight 'bad boy' smack to it, to be run in those appropriate pubs addressing a more alternative group," Janson explains.
Agency: Benenson Janson CD: Andrew Janson ADs: Andrew Janson, Elke Dobrowolski CWs: David Weinzimer, Andy Stern Designers: Maciek Pinno, Kathryn Earnshaw Photographer: Peter Gehrke