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BC Hydro

Published on .

Oooh, this is nasty! A collective statement from the creatives: "We wanted to be blunt. Electricity is such an invisible and automatic part of our daily routine. But when high voltage passes through the human body, it literally cooks the organs from the inside. And when we showed these images to construction workers who had actually seen electrical accidents, they all agreed, this is what it looks like." Socket to 'em!

Agency: Palmer Jarvis DDB/Vancouver Client: BC Hydro ADs: Dean Lee, Daryl Gardiner CW: James Lee Photographer: Perry Danforth Illustrator: Grant Waddell

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