Advertising Week 2007

Photo Highlights From Advertising Week: Days 4 and 5

Martha Stewart Speaks, and Digital Gurus Reflect on Mobile Marketing

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Photography by Scott Gries

NEW YORK (AdAge.com) -- Advertising Age hosted the Digital Bites Breakfast, the first such discussion in the new series. The panel, moderated by Ad Age's digital editor, Abbey Klaassen, focused on the outlook for mobile marketing.

During the Digital Bites Breakfast, Jonathan Bulkeley, CEO, Scanbuy, explains how his firm uses technology that allows consumers to scan barcodes via camera-phone to get information about products sent directly to their phones.

Martha Stewart was interviewed by Pat Mitchell, president-CEO of the Paley Center for Media, as part of The Brandweek Conversation.

Immediately after her one-on-one interview with Pat Mitchell, Ms. Stewart took time to speak with Katie Kempner, VP-agency communications, Crispin, Porter & Bogusky, for WADV radio, a collaboration between RAB and CBS Radio.

Steve Hayden (left), vice chairman, Ogilvy & Mather, and Mark Kingdon, CEO of Organic, at the New York Times CEO Summit. They and other agency chiefs struggled to define the agency model of the future.

Also at the New York Times CEO Summit were Matt Freeman, CEO-North America, Tribal DDB Worldwide (top left), and Linda Sawyer, CEO, Deutsch.

Alex Castellanos (left), Republican media consultant and strategist for Mitt Romney, and Mark Penn, Democratic pollster and Hillary Rodham Clinton's chief strategist, discuss presidential campaigning and political advertising at USA Today's Pulse of America panel.

At the Video Game Symposium on Friday, gaming industry players discussed the importance of advertising in video games to reach the important 18- to 34-year-old male demographic. Above, left: Jeff Herman, Nielsen Ratings. Robin Kaminsky, exec VP, Activision.
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