A media hit

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An analysis of press coverage of Advertising Week in New York City demonstrated that the event was a PR coup for its organizers.

The coverage was by and large favorable and especially resonated with consumer-friendly outlets such as regional TV stations, according to the study, which was conducted by Washington media-research firm Carma International at the request of Advertising Age. Carma analyzed 91 stories that appeared in or on print and broadcast outlets from Sept. 13-22.

Much of the coverage was due to the media's attention to ad icons like Tony the Tiger and Mr. Peanut; the volume of coverage peaked with the contest that named the five top icons. They were mentioned in more than half the stories about the event.

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