×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

A media hit

Published on .

An analysis of press coverage of Advertising Week in New York City demonstrated that the event was a PR coup for its organizers.

The coverage was by and large favorable and especially resonated with consumer-friendly outlets such as regional TV stations, according to the study, which was conducted by Washington media-research firm Carma International at the request of Advertising Age. Carma analyzed 91 stories that appeared in or on print and broadcast outlets from Sept. 13-22.

Much of the coverage was due to the media's attention to ad icons like Tony the Tiger and Mr. Peanut; the volume of coverage peaked with the contest that named the five top icons. They were mentioned in more than half the stories about the event.

In this article:
Most Popular