Remembering Dick Van Patten

Late 'Eight is Enough' Actor Was Face of Oldsmobile's Delta 88 Campaign

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Credit: Photo by Phil Konstantin, Creative Commons

Dick Van Patten, who most notably played Tom Bradford on "Eight is Enough," passed away Tuesday morning at the age of 86.

The actor died at Saint John's Hospital in Santa Monica, Calif. following complications from diabetes.

Mr. Van Patten had an illustrious seven-decade career. He made his Broadway debut at age 7 and guest starred on "The Love Boat" and "The New Dick Van Dyke Show" among other shows. His headlining role was as the patriarch in "Eight is Enough," which was taken off air in 1981.

But Mr. Van Patten was also the founder of Natural Balance Pet Foods and the star of several major TV ad campaigns, most notably for Oldsmobile.

With Mr. Van Patten as the car brand's spokesman, the automaker took a family focused branding aproach when marketing the new Delta 88. The push used both print and TV spots, and featured Mr. Van Patten's wife and three sons.

Among his other endorsements, Mr. Van Patten was seen in commercials for both Showbiz Pizza and Legend Pharmacy, shown below.

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