Every year, marketers and agencies take a stab at April Fool's Day. It's a great opportunity for good, safe fun that vaguely carries brand messaging. This year brought business software from Tumblr and a finely-crafted selfie stick. Below, a few that grabbed our attention. Be sure to leave your favorites that we might have missed in the comment section.
Caribou Coffee: "Workday Roast"
Caribou coffee has an antidote to the mid-day work slump: more coffee. More hot coffee, to be exact. If you constantly warm up your coffee during the workday, you'll love the new Workday roast, harvested from the trees of "Pilosa Flor." (Try unscrambling that one.) The brew tastes just as good as any other Caribou product -- but this one stays hot in your mug for eight hours, thanks to "natural compounds required to create an environment conducive to creating a slow, exothermic reaction."
Gröna Lund: "The Zombie Kiss Cam"
Stockholm amusement park Gröna Lund promoted its new House of Nightmares in the most effective way possible: by terrifying people. People at a cinema sit down, and a few couples are featured on a kiss cam. When one couple leans in, there's a particularly awful interruption waiting for them. Popcorn is tossed and people stare in confusion before an ad appears on the screen: "Your Worst Nightmare Awaits."
Zappo's presents a new solution to the old dilemma of what to do when your friend goes on and on about a diet: outsource your friendship. All you have to do is click a button on your phone and let a patient Zappo's customer service rep do the listening. It's an April Fool's Day miracle.
SwimToday and Partners: "Narwhal Swim Cap"
In anticipation of the 2016 Olympics in Rio, a conglomerate of SwimToday partners are introducing a stylish piece of swimwear that's sure to make a splash: the Narwhal Swim Cap. Supposedly, the cap is made of a soft, durable silicone and helps the wearer swim faster.
Tumblr: "ExecutiveSuite 2016"
In a video that looks like it was filmed 20 years ago, Tumblr announced its new business software, "Tumblr Executive Suite 2016 Productivity Edition." The video, a series of random and sometimes awkward clips, proclaims that the program is perfect for "bakeries or bankeries."
Amazon: Retro Front Page
Visit Amazon today, and a text-heavy, unsophisticated front page pops up. A sticker at the top of the site says, "Welcome to amazon.com, circa 1999" and links include books, music, video, e-cards and auctions. Featured products include all things related to pranks, including a Whoopee cushion, rubber chicken and snake in a can, and top VHS sellers include National Lampoon's Animal House, Billy Madison and Dumb and Dumber. Be sure to preorder your copy of The Matrix on DVD while you're on the site.
Google Maps: Pac-Man
In perhaps the most nostalgic April Fool's joke, Google Maps superimposed Pac-Man onto its 2D maps so you can chomp away on pellets and run away from ghosts while cruising down your morning commute route.
For some, taking a selfie is a beautiful, artistic experience. Discover the Selfie Stick, available in several finely-crafted leather finishes. This had better be an April Fool's joke.
Best Non-April Fool's Prank: Saatchi & Saatchi L.A.'s "Project Beta"
In a prank that just happened to be released the day before April Fool's, Saatchi & Saatchi released "Project Beta," featuring a bright-eyed and bushy-tailed intern who is ready to ride some weather balloons into space in the spirit of the Saatchi & Saatchi motto: Nothing Is Impossible. "I'm all about, like, experiences and trying something new," he said in a pre-balloon confessional moment. In the next scene, he is strapped into a seat, bound for space with a grin on his face.