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Pets and their people came out to support pups in need today at the TruFood "Barkfest" event in Madison Square Park.
From 1 p.m. to 5 p.m., passersby could spin a roulette for a prize, pocket pet food samples and stamp a green puppy pawprint on a mural. For every print on the mural, a bag of Wellness TruFood will be donated to shelters including the New York Humane Society, and the mural will be donated to charity afterward.
Today's event kicks off the Wellness TruFood Wagon tour, a cross-country expedition featuring a gourmet pet food truck with treats for pets and educational opportunities for pet caretakers. Supported by in-market print and radio buys, the wagon will travel to festivals and dog parks coast to coast and in Canada.
This year, TruFood is running ad units on Twitter, and its digital ad plan includes video and banners on sites including Bon Appetite, Epicurious, Eating Well, and Everyday with Rachael Ray.