On Tuesday, Furious star and rapper Ludacris released his first full-length album in five years, "Ludaversal." Actor and R&B musician Tyrese Gibson also has an album coming out in July, as well as several movies including "Shame," which costars Jennifer Hudson. Also, "Furious 7" actor Jordana Brewster recently became the new face of Pond's--currently appearing in the brand's digital, social media and PR efforts--before a spring campaign launch, said Suzanne Palentchar, director of skincare brand building at Unilever.
A Turtle Wax promo will play before the film, kicking off the brand's spring campaign. Turtle Wax CMO Sandy Kolkey, who joined the company six months ago, said the company was unaware how big the "Furious 7" release was slated to be when the brand committed to the film.
"If [the film] has a huge opening that would be better for us, but it also reaches the people we're trying to reach," Mr. Kolkey said of "Furious 7," adding that the film targets an audience that's passionate about cars and technology.
Meanwhile, social media is abuzz about the Furious franchise, including speculation about the film's Paul Walker tribute and Vin Diesel's insistence that the film should be nominated for an Oscar. Filming was only partially complete when Paul Walker died in November 2013.