Recently, Chrysler and Wieden & Kennedy, Portland debuted the "Drive Proud" advertising campaign. It included an anthem spot featuring shots of accomplished people who, through their achievements alone, made their way into a sort of modern-day American royalty. Shot by HSI's Sam Bayer and featuring the voiceover of Game of Thrones actor Peter Dinklage, it features the likes of Reddit co-founder Alexis Ohanian, the NBA's first full-time female assistant coach Becky Hammon, photographer Kwaku Alston, hotelier Avi Brosh and interestingly, the W&K writer-turned novelist Smith Henderson, author of "Fourth of July Creek" and who previously had worked on the brand's "Halftime in America" spot starring Client Eastwood.
Earlier in the year during the Oscars, Cadillac and Publicis delivered an ad featuring a similar up-by-your-bootstraps sentiment. Shot by Independent's Doug Liman, it stars overachievers who "dared greatly" to become who they are today, including Apple co-founder Steve Wozniak, "Boyhood" director Richard Linklater. fashion designer Jason Wu and Njeri Rionge, who helped bring the internet to Africa.
So, who did it better?