The chart, which covers holiday campaigns through Thursday, counts the total number of views for each campaign, including multiple iterations by the brand as well as user generated copies, spoofs, and mash-ups.
See the full chart below:
This chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.