Poll: Instagram's Simple New Logo -- Love It or Hate It?

Brand Pares Down Its Iconic Symbol

Published on .

Advertising Age Player

Today Instagram debuted a new, pared-down logo that simplifies the features of its previous old-school camera symbol. Gone is the more literal depiction featuring a lens, flash and rainbow adornment. Now, the logo features simple white shapes -- a rounded square enclosing a central circle and a simple dot in the upper right corner -- set against a multi-colored gradient of hues.

According a post on Instagram's blog, the "updated looks reflects how vibrant and diverse" the storytelling of its users has become. "The Instagram community has evolved over the past five years from a place to share filtered photos to so much more -- a global community of interests sharing more than 80 million photos and videos every day."

Accompanying the new logo are updates to the app itself. It features a simpler design meant to "put more focus on your photos and videos without changing how you navigate the app."

Most Popular