Digital marketing company Amobee Brand Intelligence, which measured how often the brand name was seen on 600,000 mobile and desktop sites and on social media, also found that 83% of Bud Light Lime digital consumption between May 31 and June 8 was related to the comedian's antics. Every other FIFA-related brand saw a decrease in digital consumption following Mr. Blatter's resignation.
Amid the backlash surrounding the FIFA scandal, Mr. Oliver said, "Budweiser, if you pull your support and help get rid of Blatter, I will put my mouth where my mouth is, and I will personally drink one of your disgusting items." He also promised to order everything off the McDonald's Dollar Menu and wear a pair of shiny, gold Jeremy Scott for Adidas winged hi-tops.
The "Last Week Tonight" bit brought 7,640 Tweets with a 2:1 positive to negative ratio for the first eight days of June, according to Amobee.
In terms of brand association, Bud Light Lime was most associated with Mr. Oliver between May 31 and June 8. Adidas had a 75% association with the comedian, and McDonald's had a 55% association.
In other words, Sepp Blatter's very bad week was a great one for Bud Light Lime, McDonald's and Adidas.