President Barack Obama's appearance on Zach Galifianakis' Funny or Die series "Between Two Ferns" took home the Best of Show at the One Show on Friday. Although neither the President nor Mr. Galifianakis stepped up to the stage on Friday at New York's Alice Tully Hall at Lincoln Center, a pair of actors accepted the One Club's top honor from the night's hosts, Ilana Glazer and Abbi Jacobson, creators of the Comedy Central hit series Broad City.
The "Between Two Ferns" sketch series has been running since 2008 and features Mr. Galifianakis interviewing various celebrities, while pretending to be clueless about what they do. His guests hav included Natalie Portman, Brad Pitt, Michael Cera and John Hamm. The One Show-awarded episode, which first came out in March of last year, was created to promote Healthcare.gov, and also earned a Best of Discipline award in branded entertainment, topping other big contenders such as Droga5's Under Armour campaign featuring Gisele Bundchen, which earned Best of Interactive and Best of Social Media; Ogilvy Brazil's Tattoo Skin Cancer Check, which took Best of Direct; and HBO Go's "Awkward Family Viewing" campaign vis SS+K, which earned the top nod in the film category.
The other category winners were GGH Lowe and Grabarz & Partners' "Nazis against Nazis" campaign, which tricked neo-Nazis into raising thousands of euros for anti-extremist charity Exit Deutschland and earned Best of Cross Platform; Dentsu Tokyo's "Get Back, Tohoku" design system for East Japan Railway Company, which earned Best of Design; and Baidu Online Network Technology/Beijing, named Best of Intellectual Property & Products.
Leo Burnett/Sydney earned Best of Print & Outdoor for the "Poachers" campaign for WWF"; Ogilvy & Mather Argentina, Buenos Aires' "Rising Voices" for Colegio Las Lomas Oral took Best of Radio; Local Projects, New York earned Best of Responsive Environments for the Cooper Hewitt Smithsonian Design Museum; and Grey Germany, Dusseldorf took Best of UX/UI for SoundCloud's "The Berlin Wall of Sound."
Droga5 New York earned the Agency of the Year nod, propelled by the Under Armour campaign wins. Omnicom was named Holding Company of the year. BBDO took Network of the Year while Mars earned the Client of the Year nod.
The Green Pencil, awarded to the best environmentally conscious advertising of the year, went to the Intermarche "Inglorious Fruits and Vegetables" campaign, which also earned the Grandy earlier this year at the Andy Awards. The campaign was created by Paris-based Marcel.