Snapshot: Programmatic Advertising, Today and Tomorrow

Six Key Charts You Need to Understand Where Ad Tech Is Going

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The ad technology known as programmmatic is really a series of tactics including fully automated buying on a large scale, real-time auctions for ad inventory and data-driven targeting. Often just one of those elements is enough for someone to call a campaign "programmatic." But like the future according to William Gibson, programmatic advertising isn't evenly distributed. With the help of Magna Global, Pathmatics and IgnitionOne, we've assembled the snapshot you need to understand programmatic in a few quick glances, as well as a reference you can return to: Get a downloadable PDF version here.

U.S. Real-Time Bidding Spending
U.S. Total Programmatic Spending
U.S. Real-Time Bidding Spending (by Device)
U.S. Real-Time Bidding Spending (Billions)
U.S. Real-Time Bidding Spending (by Device)
U.S. Total Programmatic Spending (Billions)
Change in Programmatic Display Metrics
(By Major Ad Category)
Change in Programmatic Display Metrics
(By Publisher)
Change in Programmatic Display Metrics (by Major Ad Category)
Q1 2015 from Q1 2014
Change in Programmatic Display Metrics (by Publisher)
Q1 2015 from Q1 2014
Programmatic Share of Impressions by Product Category
First-half 2014
Programmatic Today and Tomorrow may not work on your platform. Please view it on AdAge.com

Sources: RTB spending, total programmatic spending and RTB by device according to the Magna Global Programmatic Model, changes in metrics according to Ignition One and impressions by product category according to Pathmatics.

Interactive design by Chen Wu
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